Every Last Crumb Hurts Animals

The brand pushes a “fun” and “fresh” image, but behind the scenes, Crumbl is supporting the outdated and cruel practice of keeping hens trapped in tiny cages for the eggs used in the company’s products.

Hens who are confined to cages in the egg industry suffer every minute of their miserable lives. They aren’t able to walk around, properly nest, or spread their wings, and sometimes they even die in their filthy enclosures.

Crumbl Cookies has refused to stop supporting this cruel practice, showing how completely out of touch the company is with today's consumers who overwhelmingly value more humane products. If companies like Krispy Kreme and Dairy Queen can commit to using cage-free eggs, what is stopping Crumbl from making the switch?

It’s time for Crumbl to stop hiding behind colorful sprinkles and playful branding and commit to banning cages once and for all.

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Confinement

Egg-laying hens are forcefully shoved inside tiny wire cages, and on average, each caged laying hen is afforded only 67 square inches of cage space—less space than a single sheet of letter-sized paper on which to live her entire life. This intense confinement is the main source for frustration, injuries, and in many cases death.

Injuries

Foot and claw damage are more frequent in cages than in other systems, with lesions, fissures, and twisted or broken claws resulting from stepping on sharp wiring every day. Often, other body parts are caught in the caging, which results in fractured or broken bones, deformities, and further feather wear.

Mental Anguish

Like any animal, chickens are highly motivated to perform natural behaviors. These behaviors include nesting, perching, scratching, foraging, and exploring. Caged chickens are denied all of these natural behaviors, causing them severe distress and frustration.