HelloFresh Cruelty

Is HelloFresh trying to profit from empty promises to consumers?

For years, consumers have been demanding better animal welfare standards from food companies. More than 200 companies, including HelloFresh, have responded by promising to end the worst suffering in their chicken supply chains by signing onto the Better Chicken Commitment (BCC).

While others have been transparent with their customers about the progress they're making towards their BCC policies, HelloFresh is refusing to share a meaningful plan for how the company will fulfill its own commitment on time.

How does HelloFresh plan to keep its word to end the worst factory farming practices, including archaic, cruel live-shackle slaughter, by 2024? It's time for HelloFresh to be fully transparent!

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Violently Shackled

The live-shackle slaughter process is horrifying from beginning to end—for both animals and workers. Chickens are violently hung upside down in metal shackles and frequently suffer from broken bones and extreme difficulty breathing. The workers, who are forced to labor in filthy conditions and in near-total darkness, are also put in constant danger, as the birds claw at and even defecate on them.


As chickens move down the slaughter line, still upside down and fully conscious, they are taken to a shallow tank of electrified water where their heads are dunked for several seconds in order to render them unconscious. Sadly, though, this method doesn’t always work, resulting in millions of chickens per year not being properly stunned before reaching the blade meant to cut them open at their throats.

Boiled Alive

The final step in this gruesome process is the scalding tanks, which use boiling water to defeather the chickens. Heartbreakingly, each year over 500,000 birds miss both the water stunning bath and the throat-slitting and are then drowned in the boiling hot water—while fully conscious.

Join our effort to demand that the entire chicken industry stop boiling birds alive.