Is HelloFresh trying to profit from empty promises to consumers?
For years, consumers have been demanding better animal welfare standards from food companies. More than 200 companies, including HelloFresh, have responded by promising to end the worst suffering in their chicken supply chains by signing onto the Better Chicken Commitment (BCC).
While others have been transparent with their customers about the progress they're making towards their BCC policies, HelloFresh is refusing to share a meaningful plan for how the company will fulfill its own commitment on time.
How does HelloFresh plan to keep its word to end the worst factory farming practices, including archaic, cruel live-shackle slaughter, by 2024? It's time for HelloFresh to be fully transparent!