Norwegian Cruise Line Affiliate Cruelty

Why is Rebel Fish Creative promoting animal cruelty?

Rebel Fish Creative is Norwegian Cruise Line’s in-house marketing agency. In 2016, Norwegian Cruise Line Holdings, parent company to Norwegian Cruise Line, Regent Seven Seas, and Oceania Cruises, publicly promised its guests that it would put an end to the horrific animal cruelty in its egg supply chain by releasing a global cage-free egg policy. But after 9 years of profiting off of this promise, guests are asking for full transparency because Norwegian not only took down its original 2016 commitment but it also continues to hide where a substantial amount of its eggs come from.


Cages are a nightmare for hens and are undeniably cruel. Hens trapped in cages have no space to move or engage in any natural behaviors. They are forced to live, breathe, and lay eggs for human consumption amongst feces and rotting bodies. For hens in cages, it’s hell on earth. Guests have been misled and have a right to know what their hard-earned money is paying for.


Norwegian Cruise Line is the only major cruise line not being fully transparent about its global cage-free status. How could Rebel Fish Creative morally promote this type of unethical leadership and utter lack of transparency, and disregard for the suffering of egg-laying hens?**

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Why Cage-Free?

Confinement

Egg-laying hens are forcefully shoved inside wire cages, and on average, each hen is only afforded as little as 67 square inches of cage space — less than a single sheet of letter-sized paper on which to live her entire life. This intense confinement is the main source for frustration, injuries, and in many cases death.

Injuries

Foot and claw damage are more frequent in cages than in other systems, with lesions, fissures, and twisted or broken claws resulting from stepping on sharp wiring every day. Often, other body parts are caught in the caging, which results in fractured or broken bones, deformities, and further feather wear.

Mental Anguish

Like any animal, chickens are highly motivated to perform natural behaviors. These behaviors include nesting, perching, scratching, foraging, and exploring. Caged chickens are denied all of these natural behaviors, causing them severe distress and frustration.

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All images representative of typical factory farm conditions Photos courtesy of
  • Hero image: L214 Éthique et Animaux
  • Confinement image: Jo-Anne McArthur • We Animals
  • Injuries image: Jo-Anne McArthur • Animal Equality
  • Mental anguish image: Andrew Skowron • Open Cages

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